The Hong Kong Government announced an international competition to develop urban design solutions for this significant urban area of Hong Kong. The current policy of restricting further harbour reclamation means that this new district will be one of the last opportunities to provide sound and good quality development on reclaimed land with waterfront. The area abuts some of Hong Kong's older mixed use areas that are in need of substantial urban renewal. It also lies adjacent to significant harbour frontage largely sterilised from public usage by earlier poorly considered development.

The competition design team developed innovative proposals to enable this substantial development area to become a catalyst for revitalization of adjacent areas, to provide a stunning and accessible waterfront that will contribute to Hong Kong's urban milieu and to provide another inviting entertainment venue for the 'city of life' for both tourists and local visitors.