This Project comprised a multi-disciplinary Study to assess the constraints to and opportunities for the revitalisation of Tsim Sha Tsui East (TSTE) as a significant tourism/commercial destination. More precisely, the Study addressed the potential improvements to the urban environment and transportation networks to revitalise TSTE in a sustainable manner. The Study proposed a Master Concept Plan with related urban design, landscape and transport proposals as a basis for enhancing the viability and vitality of TSTE’s commercial and tourism functions.

An Action Plan set out the key measures to revitalise the physical and commercial environment related to an implementation strategy. The Study was circulated to Government Departments/Officials and followed up by a lobbying strategy to promote the implementation of the proposals.