The Study sought to investigate the means of revitalising and regenerating the Tsim Sha Tsui East waterfront area, an area of 16 ha overlooking central Victoria Harbour, Hong Kong. A lack of forward planning in relation to pedestrianisation and local amenities has resulted in the area's isolation from nearby tourist destinations.

The revitalisation package has therefore put forward measures and proposals to redress the adverse impacts due to the East Rail construction and to regenerate the area as a destination for local and overseas visitors. The revitalisation package includes an underground retail / entertainment focus; proper open space framework; amphitheatre; a landscape deck connecting to the waterfront; promenade extension; pedestrian-friendly walkways; and a corniche structure at the waterfront promenade.