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Market and Marketing Research for Senior Citizen Homes, Hong Kong
(Recipient of Certificate of Merit from the Hong Kong Institute of Planners)

Project Description

The main objective was to assess the viability of a new form of Senior Citizen Homes in Hong Kong. This housing is to provide for independent living with a range of supporting social and community services/ facilities. The Study formulated a hypothetical model for the provision of Senior Citizen Homes appropriate to the Hong Kong context. The model covered the aspects of demand levels, locational aspects, building product/design, organisational elements and financing. In building the model, the Study was required to assess the attitudes of elderly people and their children, and the demand factors in relation to the hypothetical model. In this respect, socio-economic and cultural aspects formed an essential part of the Study, in order that the recommendations were seen to be appropriate to the environment in which they are being proposed. TCL was responsible for Study direction and all planning, social and demographic aspects.
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