Gulangyu is one of the most famous tourist destinations in Mainland China. The total number of visitors in 2002 was 1.8 million. TCL were appointed to prepare a conceptual tourism strategy with a view to upgrading Gulangyu as a destination for local, national and international tourists, increasing the total number of tourists to 3 million per year by 2006 and identifying new activity nodes for international tourists. TCL’s Planning and Design Team developed an innovative Tourism Conceptual Plan under the theme of “Le Jardin de Musique”, which included a music promenade, an international food street and walks focussed on local heritage/ architecture.