TCL undertook a two stage study of the area of Causeway Bay south of Hennessy Road and centered on Hysan Avenue. The Study examined the various factors which identify the area as a unique district together with the functional and physical opportunities and constraints for its enhancement. The implications of Government’s plan for the wider district were also investigated. As with many of Hong Kong's districts, increasing traffic and its related disbenefits are major factors affecting the enjoyment of the area. Whilst there are significant new developments within the districts, substantial areas remain ripe for urban renewal. The objective was to identify a thematic 'brand' for the district, and propose a programme of sensitive measures intended to enhance the area by progressive physical, institutional and environmental interventions.

The Study was intended to provide a basis for successful public-private investment and activity in the District and ensure its sustainable development over the following decade.